But, admit it. We’ve all done it. Sure we research the vintage tasting notes, read the reviews online, keep current on the industry trends, and mine feedback on our apps. But when you’re running late for that dinner party, you’ve left your phone in the car, and there isn’t a soul to ask for a recommendation, what does it come down to? That’s right…the label.
And really, what’s wrong with that?
After all, we taste with our eyes first. We swirl the wine, pontificate its color, its brilliance, its opacity, its legs. It’s our eyes that set the stage ripe with anticipation, setting the expectations of what will soon roll over our tongue. And yet, we discard the label as unimportant, a decoration, a distraction, a rookie mistake. Isn’t the label really our first taste of the vino goodness to come? And if it isn’t, shouldn’t it be?
Still not convinced? Consider some of our favorite wine labels in the shop.
Strong, bold and arresting with layers of complexity in the storytelling. From Papillon’s hands of third generation Napa Valley grape grower and winemaker Vince Tofanelli to Saldo’s striking red and white label maker label, Orin Swift’s labels offer a visual amuse bouche of what awaits inside.
Fresh and forward, saturated, and yet, balanced, Herman Story’s labels reach out and grab you without even a line of front text. It’s pure experience: lush, vivid and focused. And just when you think you’ve got the blend of vineyards figured out, it slaps you with a barrage of words and smirk on the back label.
Conversation starter and finisher. Owen Roe visually tempts your taste buds with a master blend of historical richness and salt of the earth earnestness, all delivered with a wink and a smile. Look no further than Owen Roe’s Sinister Hand label. Ominous yet tempting, it tells the tale of a rowing race won by a competitor slicing off his hand and tossing it on shore to be the first to touch, and ultimately become king. Determined, focused, arresting…or at the very least, a great party conversation starter.
Tasting this Thursday (5/12) at The Wine Closet with the winemaker himself!
Seductive, enrapturing and powerful, San Liege promises an “anthology of sensory travels” from first glance. A visual feast rich with layers of emotion, temptation and longing, San Liege’s labels deliver that first bite of the forbidden bottled inside.
And with that your honor, I rest my case and give it to the jury. What wine designs have caught your eye and tempted your palate?